Freshmojis

Copywriter - Joel Linkewer

Art Director - Erin Manale
 

We’re surrounded by fake food — from stunt-food Instagram to iPhone Emojis. So, when Burger King asked us to use fresh language to spread the word about their real food, we didn’t just want to string together some words but rather refresh the conversation around food, using the way young adults communicate today. 

 

As a result, we created Freshmojis; a series of text emotes photographed from Burger King’s natural ingredients and housed in a shoppable keyboard. Downloadable through the BK app, users can order instantly via text, find out about ingredients’ farms of origin, and donate directly to them. 

 

Altogether, these functional Freshmojis emotes will facilitate orders using the language itself, spreading the word about Burger King's real ingredients by blowing up the group chat.