super bowl social
A few social campaigns leading up to and following Cue Health's big reveal Super Bowl spot. We even got some voiceover help from Gal Gadot.
My Role: Art Direction
Creative Team: my partner Adam Dellavecchia, as well as Yiling Cao, and Julie Berman
Creative Directors: Bryan Hutson, Natalie Bierl
Here is the Super Bowl commercial for context :)
Problem: How can we keep the momentum going following our Big Game reveal?
Solution 1: We build on the Super Bowl spot and the idea that Cue is the newest member of your smart device family.
"Made Possible by Cue." Whether it's blind dates or spending time with grandparents, Cue's 99.7% accurate testing allows you to experience these moments