super bowl social
A few social campaigns leading up to and following Cue Health's big reveal Super Bowl spot. We even got some voiceover help from Gal Gadot.
My Role: Art Direction
Creative Team: my partner Adam Dellavecchia, as well as Yiling Cao, and Julie Berman
Creative Directors: Bryan Hutson, Natalie Bierl
Agency: Doner
Pre-Game Phase
Pre-Game Phase
Post-Game Phase
Here is the Super Bowl commercial for context :)
Problem: How can we keep the momentum going following our Big Game reveal?
Solution 1: We build on the Super Bowl spot and the idea that Cue is the newest member of your smart device family.
Solution 2:
"Made Possible by Cue." Whether it's blind dates or spending time with grandparents, Cue's 99.7% accurate testing allows you to experience these moments
without worry.
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