CUE HEALTH

super bowl social

A few social campaigns leading up to and following Cue Health's big reveal Super Bowl spot. We even got some voiceover help from Gal Gadot. 

My Role: Art Direction

Creative Team: my partner Adam Dellavecchia, as well as Yiling Cao, and Julie Berman

Creative Directors: Bryan HutsonNatalie Bierl

Agency: Doner

Pre-Game Phase

Pre-Game Phase

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Post-Game Phase

Here is the Super Bowl commercial for context :) 

 

Problem: How can we keep the momentum going following our Big Game reveal?

Solution 1: We build on the Super Bowl spot and the idea that Cue is the newest member of your smart device family. 

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Solution 2: 

 

"Made Possible by Cue." Whether it's blind dates or spending time with grandparents, Cue's 99.7% accurate testing allows you to experience these moments

without worry. 

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