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your daily drive playlist

Hear Out There

Copywriter - Isaac Swedlow

Art Director - Erin Manale

We were tasked with the challenge to get people to listen to the Spotify Your Daily Drive Playlist in the car after a year of not leaving their homes. Here, we created a plan to incentivize people to get back on the road with live music that can be unlocked and streamed by jamming out while driving. 

Created for the 2021 One Club Young Ones Award Show 

Case Study Video

Spotify App UI Update

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