🚙 JEEP GRAND WAGONEER - SUPER BOWL RIPS 🚙
As a couple of interns, my partner and I nearly sold a Super Bowl spot. We got through tons of internal reviews, presented to the CEO of Jeep, and had 2 of the final 6 ideas out of all of Jeep's agencies. They decided not to make a Super Bowl commercial. (womp womp) The Jeep Team wanted an ad that showed how the all-new Jeep Grand Wagoneer encapsulates the spirit of the American Dream.
The Wagon :60
From the Old West, to 1963, to today's Grand Wagoneer, the wagon has been the vessel of achieving The American Dream, and it's only gotten grander.
The New American Dream, :60
The parents of Super Bowl Halftime performer Kendrick Lamar created memories with him, cultured him, and enriched him with experience.
And now, with Grand Wagoneer, he's trying to do the same.