doughnut
Treats of tribulation
Copywriter - Jacob Shipley
Art Director - Erin Manale
These doughnuts will ruin your life. From the moment you step through those hellish pink doors, nothing will ever be the same. You might start noticing particularly unsettling clouds following you around, you might wake up with clown-sized feet, or your pet lizard Ralph might kidnap your dogs, forcing you to solve riddles in exchange for their freedom.
But it’s all worth it for just one bite of a Voodoo Doughnut.
✰ Bronze Austin ADDY - Integrated Brand Identity Campaign
✰ Silver Austin ADDY - Art Direction
✰ Silver Austin ADDY - Illustration
✰ Silver Austin ADDY - Copywriting
✰ David Roth Comedy in Advertising Award
✰ Featured on Clio‘s Ads of the World
Out-of-home
In cities with Voodoo Doughnut locations, such as Denver, Portland, Austin, and Los Angeles, strange murals will begin to appear.
In-Store Experience
Don't think you'll be escaping Voodoo Doughnut unscathed. Everywhere you turn is just another chance to get cursed.
Store Entrance
Tabletop Design
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In-store posters, cups, & coasters
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The Cursed Menu
Order the most unholy doughnuts from the menu to receive the cursed box.
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Spin the wheel to decide your unique fate...
Delivery
Thought you could avoid getting cursed by ordering from home? Think again.
Experiential
Signed up as a normal Uber, The Cursed Cab will give passengers a choice: have a regular ride or enjoy a free doughnut and receive a curse.
Social
