👩‍🎤SPOTIFY - YOUR DAILY DRIVE👩‍🎤

HEAR OUT THERE

We were tasked with the challenge to get people to listen to the Spotify Your Daily Drive Playlist in the car after a year of not leaving their homes.

Here, we created a plan to incentivize people to get back on the road with live music that can be unlocked and streamed by jamming out while driving. 

Hand drawn frame-by-frame animation by yours truly.

Created for the 2021 One Club Young Ones Award Show 

Case Study

Roles: Art Direction, Concepting, Animation

Copywriter: Isaac Swedlow